Will all customer experience be compared to Amazon?

I tried to rent a car through a major rental car website, but I couldn’t update my profile to add a credit card.

I spent a good half an hour, tried two browsers and an app and couldn’t add a credit card to pay for my purchase. By that time with that amount of frustration, I think Amazon probably would have sent me a care package delivered the next day for my hardship.

But no, I couldn’t pay, couldn’t update my insurance preferences, so I just couldn’t get the car. So, guess what? I didn’t get it through them. They lost the business because I couldn’t do a simple transaction. Uh, a rental car payment on a rental car site. Hmm.

With Amazon, it’s even too easy to buy products. You can choose which credit card (of how ever many you want to add), where you want it shipped, if you want it to be a gift, when you want it shipped, and if there are any more related products you might like to buy before you check out. If you’re an Amazon fan, this isn’t news to you, but I forgot that:

Not every customer purchase experience is as good as Amazon’s.

But it made me think, “Ouch, if everyone is going to compare customer service experience compared to Amazon, most companies on the planet are … screwed.”

Is everything going to be compared to Amazon someday? This is a photo of the moss the grew while I waited to get my profile changed on a rental car website … unsuccessfully.