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How much does it cost to make a customer for life?

How much does it cost to make a customer for life?

$59 is what it cost to make a customer for life. I did the math.

For life? C’mon, that’s quite a while. What do you really mean?

  • Generosity: they went above and beyond what they were “required” to do. OK, sure, a huge corporation has truckloads of cash, but still, you choose how you spend it. They obviously have policies in place to reward good customers.
  • Unexpected: I didn’t expect gift #1 and then they went ahead and gave me gift #2. Whoa. I honestly didn’t know what to say other than, “Wow, thank you so much, that’s truly so generous and kind.” Who says that to some faceless mega-corporation? Uh, I did.

Dollar versus Emotion

It costs $59 to keep a customer for life. I know, I did the math.

It costs $59 to keep a customer for life. I know, I did the math.

I did the math, it cost them $59 to make me ridiculously happy. But they made me happy because it was so generous of them and so unexpected of them. Unexpected because it’s not policy. It’s not written somewhere, it’s not standard or normal or official. Imagine a big corporation being human like that with people who make decisions on the fly and friendly and personable and saying things like, “Just think of it as my gift to you.”

I did think that, it was his gift to me. It’s actually for my son, so it’s even better.

If big corporations can give like that, can be human and personable and giving like that, can’t we individuals as well? How much does it “cost” us to give something we might not have? Something relatively tiny, that might not matter so much to us but that might make the difference for someone else.

Something to think about. I obviously did.

About The Author

Bradley

I don't like to call them excuses. They're priorities. With a handful of exceptions, we usually have a choice in our actions. They just need to be prioritized.

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