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The ESD Avatar — Who is the Every Single Day reader persona?

The ESD Avatar — Who is the Every Single Day reader persona?
This entry is part 21 of 24 in the series Every Single Day

Who is this mysterious person who is the fan of Every Single Day?

I know her. I know her well.

Let’s take her apart. Her name is Charlotte.

She’s at the end of a decade and it almost doesn’t matter which one: 20’s, 30’s, 40’s, 50’s. That big birthday coming up soon is concerning for her as doesn’t want to reach another milestone with the person she is today. She lives in or very near a city and debates whether or not to go deeper into the center or further out into the nature. Part of that decision depends on what she’s going to do in the coming years.

Every Single Day Avatar

She lives in or very near a city and debates whether or not to go deeper into the center or further out into the nature. Part of that decision depends on what she’s going to do in the coming years.

Every Single Day Avatar

She’s been in her job for several years, makes enough of a salary to live comfortably, but is at the point where she feels that she needs to decide whether she’s going to go All In and shoot up the ladder or chuck it all and follow her dream. She knows it’s cliche, but she knows that there is some validity in cliches. She honestly doesn’t know what to do and is quietly searching for guidance.

Every Single Day Avatar

Along those lines, she’s dabbled in education towards her future. Everything from courses in psychology at the university or cheesy-sounding online courses on success. She takes quizzes and tests to see where she’s heading and they come out even blurrier. She’s at the end of her rope–or at least the end of a rope.

Every Single Day Avatar

She’s happy on the outside, but deeper in, especially since her last breakup with the longtime boyfriend, she is pretty sure there is something more to life but doesn’t quite know how to find it.

Every Single Day Avatar

Part of her challenge is that she’s “comfortable.” She almost sees the term as a bad word. She has a good job, makes good money, has good friends, but she feels that she just has more to offer the world. She’s pretty sure there’s a higher level just above where she is, but doesn’t know how to ascend. She has a message she feels the world needs to hear, but she’s too shy to share it publicly and isn’t quite sure how to come out of that closet.

Every Single Day Avatar

She doesn’t need hand holding and is a self-starter, but needs direction. She can follow directions very well and once she’s on a path, can be extremely persistent. Her secret dream is to have a coach or mentor who would just tell her, preferably forcefully, that she needs to do 1, 2, and then 3 and all of her “problems” will be solved. She’s hesitant to ask as she’s not even sure they’re “problems” but more just that she’s ready for a Big Change in her life.

Every Single Day Avatar

Reading self-help books is one thing that she knows could help her, but she’d rather listen to audio while jogging or sneak in a quick video with ready-to-go action items that are easy to implement–but important. She feels like she’s on the cusp of a big change, but just needs a little push, a little daily something to make that big change happen.

She doesn’t know how or when or even why it’s going to happen, but she’s open to suggestions.

She’s ready for Every Single Day.

More on Reader Avatars (or Reader Personas)

Series Navigation<< Don’t have time? Here’s how to make time.The secret about that “big burst of creativity” you’re waiting for. >>

About The Author

Bradley

I don't like to call them excuses. They're priorities. With a handful of exceptions, we usually have a choice in our actions. They just need to be prioritized.

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