1️⃣ 📙 🎧 🔑 The Key to Crafting Impactful Titles for Your ONE-Word Book: Trusting Your Gut Instinct
Discover why the most powerful book titles don’t just speak to the mind but ignite the gut instinct of your readers.
#NonfictionBookTitles #BookMarketing #WritingTips
Crafting a nonfiction book title often involves more than just intellect; it taps into your gut. While the title should resonate with emotion and meaning, it frequently originates from a deep, instinctual feeling. Think of the title as the heart—short, snappy, and memorable—while the subtitle is the mind, offering clarity and context.
Trust Your Gut
The combination creates a powerful balance, like in Daniel Pink’s Drive and Lisa Genova’s Remember. Trusting your gut when crafting your title can lead to a more authentic connection with your readers, while the subtitle provides essential guidance.
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📝 Transcript
Gut The title of a book especially a nonfiction book often comes from the gut Yes it should have meaning and some emotion towards the audience but most of it especially with this particular exercise of this one-word book is probably going to come from a feeling
Let’s compare that to the subtitle energy subtitle mind 8 heart one gut one again this is my opinion and you are free to make decisions as you like but the subtitle especially for a non-fiction book often describes or elaborates mind on the title So if the title is short and snappy and witty and clever but doesn’t quite get across the true meaning of the book let the subtitle fulfill that role
A quick search of one-word nonfiction titles and here’s one I found from Daniel Pink Title Drive Subtitle The Surprising Truth About What Motivates Us Can you feel that title Gut Then the subtitle comes in and provides intellect and rational thinking Mind Here’s another from Lisa Genova Title remember
Subtitle the science of memory and the art of forgetting That title gut heart could lead in many directions But then the subtitle tells us where we’re going to go with the book
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