How to work seasonal events into your book marketing strategies.
It’s probably the time of year for … something!
I just published a book about building habits on a daily basis to improve aspects of your life that are stuck. Off the top of my head, two events come to mind that are coming up that could be relevant:
- NaNoWriMo
- New Year’s
NaNoWriMo
NaNoWriMo is an annual writing challenge where writers strive to write every day of the month of November to finish up with a book. Well, they don’t say that it has to be every day. But I do.
On November 1, participants begin working towards the goal of writing a 50,000-word novel by 11:59 PM on November 30.
I could, for example, put my book on sale for $0.99 on October 31 and target NaNoWriMo participants who might need a little help getting their writing habit rolling. Simple? Yes.
New Year’s
The new year is a popular time to set up new goals and habits. Of course, most people have completely given up by January 21, but hey, at least they got started.
What if I could suggest a habit that they could bring past the 21st of January? Maybe it would last all year? How would they know if it would work? They’d read my book to find out.
I could put my book up for a discount in the days leading up to the new year. Amazon offers a countdown deal where it gets progressively expensive each day. The earlier they buy, the cheaper they get it.
What events are coming up that might work for your book?
More about Countdown Deals on Amazon
- Adding a Kindle Countdown Deal: Customers are more likely to buy when the price is reduced. Consider a discount starting at 50% or higher. Also, make sure your cover image, product description, and Kindle book format look exactly like you want them to.
- Indies Unlimited Amazon’s Countdown Deals: It allows authors to create a gradually diminishing discount of their books over a four day period with the idea being to inject a bit of urgency and excitement into sales.
- My Kindle Countdown Deal Epic Fail: no downloads, no sales, no new reviews. Why didn’t it work?
