Bradley | Jul 12, 2019 | 0
I know enough to know that I don’t want to know anymore.
I’m sorry, remind me why I’m supposed to care?
[mk_dropcaps style=”simple-style”]A[/mk_dropcaps] client today had some issues with their Google Tag Manager. I didn’t know what it was. Sounds like it has important words in it: Google, Tag and Manager. Let’s see, managing tags from Google? Great. So, what are Google tags and why should I care?
TIP: I now know and have been cleared of caring. If you don’t care, you can stop now. I promise I won’t go techno marketing babble on you.
I figured I should at least know what they were talking about even if I didn’t need (or want) to understand it. So I did a quick search and came up with at least:
Tags are snippets of code that usually placed in the <head> of a page which enable 3rd-party tracking, analysis, and reporting. Google Analytics and other analytics platforms are an obvious tag, but remarketing, conversion tracking, affiliates, and advanced customer insight services utilize tags as well.
Tag management is a concept that was born out of the increasing need for more agile marketing measurement and tracking ability. Managing and making changes to tags can be tedious and involve unnecessary red tape.
OK, sorry, a little techno geeky. But now I get it, you put tags in your site to track things. However, there are more than just tags for, say, Google Analytics. There are tags for Facebook, for marketing, sales, e-commerce and I don’t even really know what else.
I’m going to stop there. In fact, I’m going to stop right here. Because I don’t want to spend any more time with Google Tag Manager.
How do you decide what to learn more about?
I know enough that it’s probably helpful if or when I have a site that’s complicated enough to track all kinds of stuff then I should have someone look into how GTM might be helpful. But until I think I might need it, I don’t want to know any more about it.
But this was an easy one. What about tools that you think you actually should be using? You know they’d help your business or finances or relationship or weight loss. But how do you know which ones to use? When do you know when to learn more and when to stop trying?
Do you know what you’re supposed to care about? Or learn about? How do you know when you don’t know and you should probably know more?