Sell them what they want. Give them what they need.

Not the other way around.

Let’s see how it looks the other way:

Sell them what they need.
Give them what they want.

— No One Said

Yeah, that’s not going to work.

Let’s do a quick analysis of, oh, I don’t know, Spark Campfire.

Spark Campfire

What They Want

1. To have finished a book.
2. To have a book published and in their name.
3. To be able to say they wrote a book.

Ooh, too snarky?

What They Need

1. Motivation
2. Inspiration
3. Determination
4. Guts
5. Passion

I bet they have #5. Most people have #5. It’s usually #3 and #4 people are missing.

It’s scary writing a book.

But that’s just it. It’s not. Well, not for me. Not anymore.

Then I read this post: Keep Doing Your Thing.

Which led me to write this post: Don’t expect people who have never done what you do to understand it.

So now I understand this:

Sell them what they want.
Give them what they need.

To the point where I can give people what they need by selling them what they want.

I don’t know if it’s clear to you, but it’s clear to me.

What they want: to have written a book (bonus: with their child).
What they need: a means to get it done (i.e. me).

So we’ve got that going for us, which is nice.