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Sell them what they want. Give them what they need.

Sell them what they want. Give them what they need.

Not the other way around.

Let’s see how it looks the other way:

Sell them what they need.
Give them what they want.

— No One Said

Yeah, that’s not going to work.

Let’s do a quick analysis of, oh, I don’t know, Spark Campfire.

Spark Campfire

What They Want

  1. To have finished a book.
  2. To have a book published and in their name.
  3. To be able to say they wrote a book.

Ooh, too snarky?

What They Need

  1. Motivation
  2. Inspiration
  3. Determination
  4. Guts
  5. Passion

I bet they have #5. Most people have #5. It’s usually #3 and #4 people are missing.

It’s scary writing a book.

But that’s just it. It’s not. Well, not for me. Not anymore.

Then I read this post: Keep Doing Your Thing.

Which led me to write this post: Don’t expect people who have never done what you do to understand it.

So now I understand this:

Sell them what they want.
Give them what they need.

To the point where I can give people what they need by selling them what they want.

I don’t know if it’s clear to you, but it’s clear to me.

What they want: to have written a book (bonus: with their child).
What they need: a means to get it done (i.e. me).

So we’ve got that going for us, which is nice.

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