Sell them what they want. Give them what they need.
Not the other way around.
Let’s see how it looks the other way:
Sell them what they need.— No One Said
Give them what they want.
Yeah, that’s not going to work.
Let’s do a quick analysis of, oh, I don’t know, Spark Campfire.
What They Want
- To have finished a book.
- To have a book published and in their name.
- To be able to say they wrote a book.
Ooh, too snarky?
What They Need
I bet they have #5. Most people have #5. It’s usually #3 and #4 people are missing.
It’s scary writing a book.
But that’s just it. It’s not. Well, not for me. Not anymore.
Then I read this post: Keep Doing Your Thing.
Which led me to write this post: Don’t expect people who have never done what you do to understand it.
So now I understand this:
Sell them what they want.
Give them what they need.
To the point where I can give people what they need by selling them what they want.
I don’t know if it’s clear to you, but it’s clear to me.
What they want: to have written a book (bonus: with their child).
What they need: a means to get it done (i.e. me).