Scale
For 2014, I just need to accomplish one thing: scale.
Things need to change in 2014. Not that 2013 or previous years were terrible, but it’s just time. Maybe my son turning 10, maybe it’s just the 7-year itch (with my business), maybe it’s just time to move on and see What’s Next.
One thing that kills me comes from an article from a Denver website design and development shop that closed up and wrote an article that said, in many more words, that their bonus or treasure or winning from doing a great job was to … get to start another job. So that might sound like what work is: you do work and then you do more work. Normal, right? Yes, it is. Work an hour (or a year) and get paid for an hour (or a year). Nothing wrong with that.
But what’s the upside? What are the possibilities? What might happen?
You know exactly what will happen, there are no surprises. But that is a good thing: reliable, stable, easy to understand and predict. But I’ve been there and done that. The danger is that I know how it works, I know how to do it, I also know that it works. It’s income, it pays the mortgage. So how do I change to build something to scale? I need to build something that go beyond the hour worked for the hour earned. Something that is scalable: a product, a service (that doesn’t require me directly), a book, a guide, a course, anything. But anything is part of the problem, it needs to be something. What is that something going to be? That’s what I’ll need to work out in 2014. I’m ready.