This is Marketing
Go take a bunch of marketing courses.
Or read this book.
I’ve taken lots of marketing courses. Everything from the $49 online thing to the MBA year-long lecture series.
It’s not that I could replace all of that with just one book, but what if I said that with all that work this book brings it all together.
Seth Godin has a way to make complex topics simple. He then brings in anecdotes and humor and brings it all down to earth and makes it simple.
He’s the first to tell you it’s not always easy, but at least he’ll help you understand it.
I just finished it, but the first 1/3 was already worth the price of admission.
Oh, and if you’d like Seth whispering all of this sweet wisdom in your ears, I can highly recommend the audiobook version.