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On Sale! Free! Today only! Get yours now! Is that a good marketing strategy?

On Sale! Free! Today only! Get yours now! Is that a good marketing strategy?

“Every Single Day” is available for free tomorrow, Oct. 31, 2017!

But if you don’t care about my book or know about it or understand why you should buy it, does free even matter?

Every Single Day: A simple prescription for transformation.

Every Single Day: A simple prescription for transformation.

If you really wanted it, the $2.99 price tag probably isn’t the barrier. No, I think the barrier is more likely you don’t know why this book is for you–or if it is for you at all.

What does a new author really need?

Readers.

Once he or she has the readers, what does she need next? This is where it gets interesting. We need a few things:

  1. More readers.
  2. Reviews.
  3. The next book.
It's noon in Europe and there have been a few downloads already!

It’s noon in Europe and there have been a few downloads already!

Some say that “the next book” is the best marketing tool for the last book. “What are you working on now?” is the question many authors get even the day after a book launch? Crazy? Not so much.

Writing the book is just one step of many in the entire life of a book. By the time it’s available, the author has in many ways already moved on. In fact, they might have moved on so much that they’re even a little tired of that book and are passionate about The Next Big Thing.

3 PM and we're above what I sold on launch day!

3 PM and we’re above what I sold on launch day!

But does it being free make it interesting? I’m going to find out. If you’d like to find out what makes ESD tick, you can get it free all day on Oct. 31, 2017 in preparation for NaNoWriMo.

On Sale! Free! Today only! Get yours now! Is that a good marketing strategy?

On Sale! Free! Today only! Get yours now! Is that a good marketing strategy?

Here’s a list of where it’s on sale on October 31, 2017.

We’re having fun now.

Updates throughout the day.

Moving up in the rankings as the downloads rock Amazon!

Moving up in the rankings as the downloads rock Amazon!

Getting better and better!

#2 in Motivational! Woo hoo!

#2 in Motivational! Woo hoo!

It’s fun to be near the top.

Ahead of Johnny B. Truant. Of course, this is a big "free" day for my book. He might hover around this spot.

Ahead of Johnny B. Truant

This is getting just too much fun. It’s kind of addicting …

What a difference a day makes ...

What a difference a day makes …

The fun just keeps on coming.

How high can we go?

How high can we go?

I think the Teen & Young Adult is there from my children's books.

I think the Teen & Young Adult is there from my children’s books.

I was pretty happy when it hit 23 in the morning. Wow.

I was pretty happy when it hit 23 in the morning. Wow.

This is ONE book doing well. What if there were several?

This is ONE book doing well. What if there were several?

Up to 122!

Up to 122!

Still at the top before midnight. ;-)

Still at the top before midnight. 😉

I’m going to call it. Official: Nov 1, 9:22 AM CET: #122 on Amazon (free) best sellers. #1 in Motivational Self-Help. Woo!

#122 on Amazon (free) best sellers. #1 in Motivational Self-Help. Woo!

#122 on Amazon (free) best sellers. #1 in Motivational Self-Help. Woo!

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