Of all of the people in the audience, there’s only one I’m speaking to

I just left a comment in a Facebook group I’m in where a fellow author was concerned about the ROI of the ads we were building.

I commented with this.

I did a presentation on Saturday to a room of, I don’t know, 30 people.

I was feeling kind of bold, it was the end of the day, and my talk was about, well, being bold and daring to do something different.

I said something like:

“At the end of my talk:

(at least!) 1 person will be asleep,

2 people won’t even know I’m done–or that I started,

7 of you will have thought it was OK,

9 of you will say something like, “Hmm, that was good.”

6 of you will nod and whisper to yourself, “Awesome.”

4 of you will approach me afterward for more,

and

1 of you will remember this day as the trigger that altered a trajectory in your life.

All I really care about is that 1 at the end.

The secret is that I don’t know who it is.

Either do you.”

P.S. I also might never know who that one person is, they might never tell me, and I might never see a statistic or number or click or purchase but knowing there’s that one person is the ROI I’m shooting for.