Select Page

Of all of the people in the audience, there’s only one I’m speaking to

Of all of the people in the audience, there’s only one I’m speaking to

I just left a comment in a Facebook group I’m in where a fellow author was concerned about the ROI of the ads we were building.

I commented with this.

I did a presentation on Saturday to a room of, I don’t know, 30 people.

I was feeling kind of bold, it was the end of the day, and my talk was about, well, being bold and daring to do something different.

I said something like:

“At the end of my talk:

(at least!) 1 person will be asleep,

2 people won’t even know I’m done–or that I started,

7 of you will have thought it was OK,

9 of you will say something like, “Hmm, that was good.”

6 of you will nod and whisper to yourself, “Awesome.”

4 of you will approach me afterward for more,

and

1 of you will remember this day as the trigger that altered a trajectory in your life.

All I really care about is that 1 at the end.

The secret is that I don’t know who it is.

Either do you.”

P.S. I also might never know who that one person is, they might never tell me, and I might never see a statistic or number or click or purchase but knowing there’s that one person is the ROI I’m shooting for.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

The Every Single Day Summit

Boost Your Brand with a Book

The Repossible Podcast

The Repossible Podcast Bradley Charbonneau on Apple Podcasts   Bradley Charbonneau on Stitcher  Bradley Charbonneau on Google Play

Five Reasons Why You Should Write Every Day

The Silent Treatment: Every Single Day

The Silent Treatment: Every Single Day