Crack open untapped markets of fans by reading your book as a podcast!
This is possibly the worst idea ever. Or maybe it’s the best.
I’m not going to know unless I do it.
This is part of a series on “Undiscovered Secrets to Possibly Catapulting Your Career into the Stratosphere” where we’re going to try things here that may do just that and they may fail horribly. Just saying.
Let’s see, it’s December 9, 2017. A marketing idea I can’t get out of my head is to read my nonfiction book “Every Single Day” as a podcast with:
- Every other chapter as an episode.
- Every other chapter as an interview.
#2 would be ideally with someone related to the previous chapter.
I mostly say this as a reader. In this day and age (oh brother!), I almost don’t want to buy books that have words on a page. (“Dude, aren’t you an author?”) I want to listen to books. I have more time where I can put earbuds in my ears then I do when I can put my eyes into a book.
- Walking dog,
- Biking to basketball practice,
- Driving the car,
- Grocery shopping,
- Cleaning the house.
You get the idea. I shouldn’t be reading a book while doing any of those activities.
Yes, I will do an audiobook (or someone will). But I don’t feel that this will be a competitor to the audiobook. In fact, I don’t think it will even hurt sales of the audiobook. No, I think this will increase sales of the audiobook.
There, I said it. That’s what I want to do.
Now, I just need to do it.