If you build it they will come. No, really.

Where do they come from? Out of the woodwork.

I’ve been pleasantly surprised with the response I’ve had about my book from the least expected of places.

“When you write a book, you immediately have a foot in the door.” — BTC

It’s as if people were waiting around until a book was available so they could talk to me or help or just make contact. But out of the oddest corners. People I truly didn’t expect. I mean I would have lost money if I had to bet who might contact me about my new book because it wouldn’t have been them.

But how cool is that?

I’m just walking the talk. I will build it and I don’t know if they’ll come. But I’m not building it so they come, I’m building it because I like building. I write because I can’t not write. So why not write a book? I wrote it and they are coming.

So, I’ve got that going for me. Which is nice.

Have you built something lately? Did they come?

A Little Math … You Know You’ve Missed It

I use quite a bit of math in my book. I was a math major in university–it’s just how I think and math makes things easier to understand. No, really. I swear.

Statistics was my favorite class during my MBA. Because it just made sense. Not like accounting. That was like Greek. Ugh.

But back to “If you build it, will they come?”

Here’s my math.

If you don’t build it, what are the odds they’ll come?

C’mon, this is an easy one.

The chances are zero. There is a 0% chance that they’ll come (or buy or pay or visit or read or invite or whatever it is you want them to do) if you don’t create the thing. It’s just simple. If you don’t have a product or a book or a service, then the chances are zero that anyone will buy it.

It’s such a simple concept, isn’t it?

See, math isn’t so bad.