Email Copy that Converts — My notes from Mike Kim

“Marketing isn’t about closing a sale, it’s about opening a relationship.”

“Nobody wakes up in the morning and says, “I can’t wait to be confused.””

Start some copy with:

“I never thought it was possible but…”

“Not sure this is for you, but…”

“You’re never too young to be a great ______________ and you’re never old to be a better one.”

SPARK: parent

“Before you make up your mind…”

He just kept going.

Mike Kim is an awesome copywriter. Boom.