Email Copy that Converts — My notes from Mike Kim
“Marketing isn’t about closing a sale, it’s about opening a relationship.”
“Nobody wakes up in the morning and says, “I can’t wait to be confused.””
Start some copy with:
“I never thought it was possible but…”
“Not sure this is for you, but…”
“You’re never too young to be a great ______________ and you’re never old to be a better one.”
“Before you make up your mind…”
He just kept going.
Mike Kim is an awesome copywriter. Boom.