Mastering Amazon Descriptions: An Author’s Guide: Copywriting for Authors
Jack went up the hill. Who cares?
Jack is at the bottom of the hill.
Jane is at the top of the hill.
It’s not about marathon training.
It’s not an environmental documentary about hills.
It’s a romance.
Buy it now.
OK, OK, Mr. Snarky. I’m so funny, I know.
But Brian Meeks’ new book, “Mastering Amazon Descriptions: An Author’s Guide: Copywriting for Authors” is fun to … play with.
It should really be just that: play.
- Start with a hook.
- Use the return key with vigor.
- Tease, don’t tell.
- Cherish the white space.
- Snappy, short, sizzling.
- Call the action: Get it now.
Brian Meeks makes it fun.
We’re authors, we like to write. But we like to write long descriptions and scenes and … yawn.
You know that quiet girl in the corner of the school dance who isn’t saying much but occasionally looks at you?
Wait, did she wink at me?
You keep looking at her.
Partly because she’s not saying much.
But just enough.
With her eyes. With that wink.
She did it again.
I’m going over there.
Be that interesting quiet girl in the corner who’s intriguing enough that you want to talk to you, you want to meet her, you want to know what makes her tick.