Nobody cares how much you know, until they know how much you care.
You know so much. Could fill a room. I get it. But do you care?
Information and knowledge are everywhere. Books, websites, libraries, it’s everywhere you look–if you’re looking. So why would you listen to one person over the other?
Nobody cares how much you know, until they know how much you care. — Theodore Roosevelt
Or if you’re wondering why no one is listening to you–even though you’re pretty sure you know pretty much next to everything–what could you be doing wrong?
I Can Relate
Can you potential fans relate to you? If they’re just getting started with jogging around the block and you’ve won three marathons, can you even remember what it was like to be in their, ahem, shoes? It doesn’t mean you need to bring yourself back to those grueling early days, but you need to at least be able to sympathize with them and where they are. You were once where they were–remind them of that.
Thank You. No, really.
Do you communicate directly with your fans? If you have so many that it’s no longer possible to send an individual email, can you at least offer them something “special” for being a fan or follower? How can you make them feel good about their decision to buy your products or services or follow you or add their email to your list? You might truly think they’re all special, but are you communicating that?
Maybe you could know a little less …
We all know we all know everything. My 13-year old son is certain of his omniscience. 😉 But, as the saying goes, nobody likes a know it all. Got a chink in the armor? Let your fans know. You actually have a question about something you (hint, hint) admit to now knowing? Ask your audience? They would love to help (honest and truly). Reach out to them for their advice. Even if, no, especially if, they have you up on a pedestal, they’ll be more than happy to offer up their best advice and probably thank you for asking.
It’s also just a mindset shift. Even if you don’t think about your fans and how they might relate to you or how to thank them or that you actually might not know something, practice it until you remember that you’re human, too. You’ll be happier–and so will your fans.