All eggs in one basket? No. Many baskets, many eggs.
Branch out into yolkless egg whites, maybe egg cartons, even chickens.
Are all of your eggs in one basket? No, really. You don’t have to say it out loud, just take this reminder that it can be dangerous.
A tool I was using to help find reviewers (and readers) for my book just basically became worthless today. It wasn’t their fault, it was a change in how Amazon showed certain information. But it’s as good as done for. Bummer? Yes. The end of the world? No.
In related news, my agreement with Amazon to be in Kindle Select (where I’m exclusive and not allowed to have the digital version of my book elsewhere) is up in another few weeks and I need to decide if I want to “go wide” or stay exclusive to Amazon. This is another perfect example of eggs in one basket.
In fact, I have one egg (one book) and one basket (Amazon).
Yeah, so that’s not good. Because you never know what’s going to happen tomorrow with them. If a large percentage of your income is stuck in one place (in my case, with Amazon), you better be prepared to take whatever they dish out.
Otherwise, expand, think out of the box.
Think out of the egg carton.