The power of social proof. AKA, “OK, now I have to read your book.”
Just in case it wasn’t clear what “social proof” means, here you go.
It’s just so simple:
- Someone else (not you) says something about your thing (book, product, service, company).
- Someone else hears it and wants to know more.
It’s really that simple.
I can post and tweet and push out that my book is the greatest thing since sliced bread. But until someone else says so, what I say is just noise.
So how do you get others to say things to others?
Lucky for you, that’s easy too.
However, there is one catch: you need to create something.
You can’t ask someone to review the thing you’re thinking about. You can’t remind them to read the book you haven’t written. They can’t admire the painting you haven’t finished. Tweet about the company that doesn’t exist. Promote the product that’s only a dream.
Yeah, not gonna work.
Create to begin.
Create something to start the conversation.
It’s just that simple.