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How important is the description of your book on Amazon?

How important is the description of your book on Amazon?

After the title, cover, and reviews? It’s right up there in importance.

But how should you format it? Should you take advantage of the basic HTML formatting options that Amazon provides? What’s important that goes first?

According to Derek Murphy, a master independent publisher marketer, we could try putting (1) social proof and (2) positioning first.

Social Proof

Show that others have enjoyed it and how they did. In other words, copy in very brief quotes.

Positioning

Help the reader with what type of book you’re writing. Is it a children’s book for young boys between 8 and 12? Or is it for teenage girls? Make it clear.

Here’s what I did after taking Derek’s advice with my first book, The Secret of Kite Hill.

I’ll keep an eye on how it might change any sales!

Before

Long sentences, no social proof, jumping right into the story.

How important is the description of your book on Amazon?

Don’t just tell the story. Which is exactly what I did here.

After

Start with social proof, give a one-line, staccato teaser. Then a bolded hook.

That’s it. Let’s see how it goes!

How important is the description of your book on Amazon?

How about stars and beginning with reviews? Chopping it up in smaller pieces. Let’s see how it works.

About The Author

Bradley

I don’t like to call them excuses. They’re priorities. With a handful of exceptions, we usually have a choice in our actions. They just need to be prioritized.

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Goodreads Giveaway!

Goodreads Book Giveaway

Every Single Day by Bradley Charbonneau

Every Single Day

by Bradley Charbonneau

Giveaway ends December 24, 2017.

See the giveaway details
at Goodreads.

Enter Giveaway

Bradley on Podcast

Interview on the “Blogger to Author” podcast. “Now I’ve lost all fear of any critique and now I just do it.”

The Pill

Sample chapter from “Every Single Day.”

Lose weight, get focus and wake up fresh.

The Silent Treatment: Every Single Day The Silent Treatment: Every Single Day

Have you had a significant change in your life?

Want to finish that Book?

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