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Say what you mean and mean what you say.

Say what you mean and mean what you say.

So, I’m sorry, what do you mean?

What does the sign mean?

I’m regularly guilty of not putting it down clearly. What is it that you’re trying to get across? Is it clear? Well, does it need to be clear? If it’s for the abstract thoughts regional magazine, you’re safe. But what if it’s for your sales brochure?

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