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Bonus content, workbook, extras, freebies, groups, courses … what do readers want in addition to the book?

Bonus content, workbook, extras, freebies, groups, courses … what do readers want in addition to the book?

You’re writing your book. Awesome. But what else can you do for your readers?

Let’s say, just for kicks, that your readers love your books. They want more. What more can you offer? Let’s have a look at a non-exhaustive list of possibilities:

  1. Workbook
  2. Short story
  3. Another book
  4. Additional content
  5. Course
  6. Workshop
  7. Weekend
  8. Retreat
  9. Whitepaper
  10. Flyer
  11. Presentation
  12. Audiobook
  13. Facebook group
  14. Mentoring
  15. Consulting
  16. Phone call
  17. Meeting
  18. Client

Whew. That took me all of 30 seconds to think of and type out. I’m sure there are loads more.

Spark: How to write a book with your kids and why you should

Spark: How to write a book with your kids and why you should

I’m working on my next book (Spark: How to write a book with your kids and why you should, due out Dec. 17, 2018) and I’m looking to offer Extra Content of Some Kind to readers.

For the sake of specificity, if you were reading this book and you wanted to do a project with your kids, what would you like to have extra?

My first choice? An online course.

Now, “course” is something that sounds big and, well, maybe not all that appealing. Sure, I like school and learning, but a course doesn’t sound like a whole lot of fun. How else could I word something to make it more appealing? Also, even more important, what am I offering? No, OK, let’s back up: what do the readers want?

This I do know: they want a guide, a checklist, some hand-holding to get a project started (and completed) with their kids.

What I’ve heard directly is what they’d truly like is a weekend workshop where we Do The Thing. We meet, we start, we do, we finish.

Short of the in-person workshop (which is certainly an excellent idea), what can I, what should I offer in addition to the book?

Also, should it be free? Cost a little? Cost a lot?

Thoughts? Thanks!

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