Bradley | Aug 12, 2019 | 0
W is for Whisper
I’m learning that what works for my kids, works in marketing.
When I whisper to my kids, they know it’s something important or interesting or not just my everyday banter.
So what is it, exactly, about whispering that works so well? If you break it down, it makes lots of sense.
Turn off the noise
If you’re not yelling, you need the surroundings to be quiet–or at least quieter than normal. With two boys under 10, that’s not terribly quiet so you can imagine the impact silence has on these two monkeys. If it’s silent, they can hear. If it’s silent, that means they’re not talking, farting or … talking about farting.
In a business or a website, if there’s so much going on and so many bleeps and buttons and shiny things, how do you muffle the noise?
If I whisper something, they not only listen, they want to listen. They know it’s something out of the ordinary. In fact, if I did it all of the time, it wouldn’t work. They stop what they’re doing and pay attention. Wow, why don’t I do this more often?
In fact, how can you turn off the noise in your life, your business, and your lifestyle and listen to what matters? Why don’t we do this? Because it’s hard. What’s hard is often what works.