Is your audiobook worth a credit? In other words: $14.99?
- My Studio in the Woods
- The future of the audiobook market is wide open because it is device independent.
- The Birth of an Audiobook: What if you just tried one chapter?
- Want to really become an expert at something? Write a book about it.
- Is your audiobook worth a credit? In other words: $14.99?
- Could audiobooks be the secret media to reach your kids’ minds?
- 5 Reasons Nonfiction Authors Should Narrate Their Own Audiobooks
- Because I’m not going to read your book like this–but I’ll listen to it.
- Looking for Audiobook Reviews? Audiobook Boom
- Your audiobook playing in a stranger’s living room? Crazy, I know.
- 5 Reasons Nonfiction Authors Should Hire a Professional Narrator for their Audiobooks
- How $14.38 confirmed my future audiobook publishing strategy.
- When the narrator is deeply connected to the author’s material.
- Why my “Every Single Day” book as audiobook is even more exciting than the print or ebook.
- If your book was available on audio, this might have happened to you.
- You read your books out loud for editing anyway, right?
- Free online tool to add meta tags and image tag to MP3 file
- Add Audible book to your purchase for just $1.99
- Possibly the easiest $50 you might never get. Introducing the Audible Bounty.
- One of my goals for my “Audio for Authors” book and course: Short, Sweet, and Done
- Which microphone to get started recording audiobooks?
- My first test with transcription and how this is going to change … everything.
- The Writer’s Guide to Training Your Dragon (Review)
- How’s that audiobook studio coming along? It might be time to get out of the house.
- Is this the next chapter of audiobooks?
- Audio for Authors: What does this teach? What does this solve? What am I giving?
- Do We Listen? (And an excellent example of newsletter marketing.)
Which are better for authors to sell: short books or long books?
I’m not going to dig into genre-specific commentary here but mainly talk about two different distribution systems that we need to at least acknowledge.
The subscription model, in general terms, means that the consumer pays a regular fee, usually on a monthly basis, and more often than not, has access to the entire library of media. The most well-known example in the video and film industry is Netflix.
For authors, this means that there is a perceived value difference in a short book and a long book. If each listener is paying $10 or $15 per month for an all-you-can-eat smorgasbord of audiobooks, then the eight-hour book is going to seem like a better value than the two-hour book.
Granted, we are purely talking about quantity here, length of the book, number of words, count of hours. If an Audible subscriber is a huge fan of a certain author in this month that the author has a short story out, chances are the listener will use their one credit for that author.
But in the worst case scenario, if your short fiction book is up against their favorite authors 12-hour saga, it would be a losing bet to think they would use their credit on your book.
Let’s have a look at the à la carte option.
A La Carte
Although less common than the subscription model, the A La Carte option does exist in the audiobook world.
In this model, a $3.99 novella might sell really well compared to a $24.99 epic drama. But again, I’m talking mostly hear about quantity and dollars and numbers. I’m of the opinion that if a reader or listener wants your book they’re usually happy to pay for it.
Where this model gets interesting is in your marketing strategy. I’ve had readers of my own books balk at the idea of having to pay $15 per month for a subscription they didn’t really want. Although they really wanted my book, they were either turned off, didn’t completely understand the subscription model, wondered about how hard it would be to cancel after a month, also questioned whether or not their book would still be in there defunct Audible account after they counseled, and we already have enough questions for doubt and a non-purchase.
However, if we can send a link to a service that offers à la carte audiobooks for a one-time payment and they also provide an easy to use app or service then we simply need to have this option in our basket of offerings.
Of course, the best strategy is to have your eggs in both baskets, available to the subscribers and the one-off purchasers. Keep in mind the often-mentioned ACX exclusive contract which means your audiobook is only available through ACX.
Another strategy could also be to produce both short and long books and test the results in the two distribution channel types.